Friday, April 4, 2014

La estrategia de Microsoft

Francisco Arteche explicó porqué la estrategia de Microsoft se centra en los dispositivos y en el mercado de consumo. Los datos que aportó sirven de base para comprender esta estrategia de la que él es parte activa.

Francisco Arteche, antiguo alumno de Tecnun, dió el pasado viernes una conferencia sobre la estrategia de su compañía.
Nos explicó que para Microsoft, como la mayoría de las empresas de tecnología, las megatendencias son:

  • Cloud, con la diferencia entre privadas y públicas; donde Microsoft ofrece una solución híbrida.
  • Social, para optimizar la comunicación con todos los usuarios, empleados, proveedores, ...
  • Big data, donde hay una particular ley de Moore: las empresas doblan su información cada 2 años
  • Movilidad, se diluye la frontera entre los dispositivos profesionales y los de consumo.

Mercado

Precisamente en el último punto parece que se centran la mayoría de los esfuerzos de la compañía. Actualmente el mercado de Microsoft son las empresas, con más de 2/3 de su volumen de negocio. Sin embargo, las tendencias apuntan a que el incremento en el consumo en los próximos años va a ser mayor en el mercado de consumo que en el de empresas, por lo que Arteche ve un gran potencial de crecimiento para Microsoft.

Dispositivos

En este contexto, explicó la compra de Nokia para cubrir esta parte de los dispositivos donde la presencia de Microsoft es muy pequeña, junto a la apuesta por Surface, donde insistió que la intención de Microsoft no es competir con los fabricantes de tablets y PCs, si no colaborar en mostrar sus posibilidades.

Finalizó con este video que emitió este año Microsoft en la Super Bowl
http://www.microsoft.com/en-us/news/stories/empoweringusall/index.html

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